Pengaruh Tutorial Kecantikan Di Youtube Terhadap Minat Beli Kosmetik Pada Wanita” (Studi Pada Mahasiswi Fakultas Ekonomi Universitas Islam Riau)

This study was conducted to analyze the effect of beauty tutorials on interest in buying cosmetics in students of the Faculty of Economics, Islamic University of Riau. The data analysis method used is descriptive and quantitative methods using SPSS version 21. The sample used in this study was 80 respondents who were taken using purposive sampling and the data collection method used an indirect (online) questionnaire. The results showed that partially beauty tutorials on Youtube had a positive and significant effect on the interest in buying cosmetics in students of the Faculty of Economics, Islamic University of Riau. Keywords: beauty tutorial, buying interest, Youtub